Our work

Projects that started as a brief and ended as something people kept.

A selected view of the work. Named clients, real briefs, the result in their words. The work people mention but don't tag.

Hospitality2025

Dishoom

Dishoom never needed persuading that people wanted to wear the brand. The range just had to be good enough to sell. We built the signature merch collection, developed from scratch and engineered to retail standards, that now lives in their stores and online.

Events 2025

Snapchat

We work with Snapchat across its key markets, making the merch that carries the brand into any room. For four years running, that has included the range for Snapchat's annual creator gathering at Soho Farmhouse, where every touchpoint is a branded moment, and none of it is allowed to feel like swag.

Hospitality 2024

It's Bagels

It's Bagels brought New York bagels to London. We brought the merch culture that goes with them, working hand in hand with a team that knew exactly what they wanted. We make their uniforms, their signature retail merch range and their limited drops, built around fully custom baseball caps, tees, hoodies, keyrings, and totes drawn from the best of classic American design. The caps have since turned up in Vanity Fair.

Hospitality2025

Blank Street

We have worked with Blank Street since before they opened in the UK, building the products that run right through the business. The uniforms the team wears, the range customers buy, and the standout pieces that carry the brand through marketing activations. Merch here was never an afterthought. It was part of the plan from day one.

Drinks2024

Dash x Perelló

Dash makes infused sparkling water. Perelló makes the olives a martini is built on. For Dry January, they came together on a limited-edition Clean, Dirty Martini Kit, and we made the gift box and branded pieces that turned the collaboration into something worth giving.

Workspace2025

Planet Organic

Planet Organic built a business on organic. Their uniforms had to mean it too. We make the team's caps, long sleeves, polo shirts and quarter zips, every piece cut from organic fibres and Pantone-matched to the brand.