Dash x Perelló

Dry January gifting has a reputation for feeling like a consolation prize. This had to be the opposite. Dash and Perelló wanted a kit that delivered a proper martini moment at home, alcohol-free but in no way lesser. Our part of the brief was the object itself. A gift box that could hold a drink, olives, glassware (made by Issy Granger) and the finishing touches, present them as one considered thing, and carry two brands at once without leaning on either.

We designed the box around the contents rather than dropping the contents into a box. It had to hold a mix of shapes, a can, a tin of olives, glasses and soft goods, and still open like a gift. The embroidered cocktail napkins and matching olive picks were where the detail lived, the tactile, made-properly pieces that tell you a kit has been thought about. Co-branding was the discipline throughout. Every decision had to read as equally Dash and Perelló, so the box felt like a true partnership and not one brand's packaging with a guest.

The kit launched as a limited edition and sold direct through Dash, giving both brands a physical, giftable expression of the partnership and a reason for people to look twice at Dry January. It did what good collaboration merch should. It turned an idea into something you could hold, and made the alcohol-free option feel like the treat rather than the trade-off.